the street is our gallery

Biodpi is back and this time they ve finished a big wall and it has become the centre of attraction for an Italian neighborhood. In this design, the phrase “lollo all’aperto” adopts a double meaning for the viewer. Taken literally, the image is of the actress Gina Lollobrigidia (Lollo) holding a soccer ball all’aperto–outdoors. Yet “lollo” in Italian translates roughly to the verb “LOLing” in English, so in a sense the message transforms into a general one of laughing outdoors. The image is therefore of Lollobrigidia as it claims, but the meaning underneath is cemented in the idea of replacing electronics with LOLing outside. Considering that the outline of the soccer goal was already present on the wall, this play on words serves as an invitation to put down your smartphone, grab a soccer ball, and head outside for some “lollo”.