the street is our gallery

In the latest development in a longstanding commitment to the field of contemporary art, Kaspersky Lab has commissioned a major new permanent public artwork has been installed in New York City since early May 2018.The 100ft by 50ft mural entitled ‘Save The World’ will be created by British Street Art luminary D*Face, and will be situated on a prominent intersection on Eagle Street, Brooklyn, overlooking New York’s East River. The Brooklyn mural commission forms part of a wide-ranging creative collaboration between the renowned multimedia urban artist D*Face, aka Dean Stockton, and the cyber security business Kaspersky Lab. Specially commissioned artwork created by D*Face will feature in the livery of the DS Virgin Racing Formula E team supported by Kaspersky Lab.
The artist will also produce a design for a special edition of the internet security brand’s market-leading Kaspersky Total Security v.2019 product, which will be released in October 2018.

The unveiling of D*Face’s ‘Save The World’ artwork will coincide with the inaugural US edition of the Moniker International Art Fair (www.monikerartfair.com), which will open on Thursday 3rd May at the Greenpoint Terminal, Brooklyn, New York City. Established in 2010 and supported by Kaspersky Lab since 2014, Moniker Art Fair has earned a reputation as one of the most exciting contemporary art fairs with its roots embedded in urban culture.
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab commented on the forthcoming Brooklyn commission:

‘Kaspersky Lab has always placed a high value on innovation and creativity, both within our own company and across the broad spectrum of businesses and industries that we support. We are particularly proud of our work within the field of contemporary art, through our support for individual artist projects, our development of groundbreaking arts initiatives such as the Antarctic Biennale and our long-standing partnership with Moniker International Art Fair. We are committed to fostering and protecting creative endeavour, within the arts just as within business.

’Discussing the creative collaboration with Kaspersky Lab, D*Face added:
“As a member of the creative industry, and especially as a street artist, my social identity is crucial to my work, so of course it’s important to meet know that it’s secure. Many of my fellow street artists have chosen to remain anonymous for their entire careers, keeping personal and professional life completely separate – that’s no easy task. I think that really resonates with the issue of internet security and with the work that Kaspersky are doing.
This was a great chance to collaborate with a brand with which I felt a genuine connection to myself and to my work. People need to feel in control of what they’re putting out about themselves into the world and that’s what Kaspersky Total Security offers – a way to stay in command of your social identity.”

ABOUT D*Face
D*Face is one of the most prolific contemporary urban artists of his generation. Working with a variety of mediums and techniques, he uses a family of dysfunctional characters to satirise and hold to ransom all that falls into their grasp – a
welcome jolt of subversion in today’s media-saturated environment. His aim is to encourage the public not just to ‘see’, but to look at what surrounds them and their lives, reflecting our increasingly bizarre fascination for with celebrity, fame, consumerism and materialism, re-thinking, reworking and subverting imagery drawn from a refuge of decades of materialistic consumption, imagery appropriated from currency, advertising, comic books, these now iconic motifs, cultural figures and genres are subverted to comment upon our conspicuous society.

His work can be seen across a variety of different media applying his playful, tongue-in-cheek imagery with anti establishment values, he was also one of fifty artists commissioned to create a 50th anniversary Penguin book cover and is the only urban artist to date to be featured on the front cover of the fine art publication Art Review. His sell out solo shows ‘Death & Glory’, ‘EyeCons’, ‘aPOPcalypse now’, ‘All your Dreams Belong to Us’ along with last years Los Angeles show ‘Going
Nowhere Fast’, which included his largest mural to date, and ‘Burn Brighter’ his debut Australian show have firmly founded D*Face’s presence within the global contemporary art market whilst retaining his notoriety.

KASPERSKY LAB AND CONTEMPORARY ART
Kaspersky Lab is committed to supporting and celebrating cultural and creative industries around the world. Within the field of contemporary art, the global cybersecurity business has partnered with Moniker International Art Fair in London since 2014, supporting special commissions from internationally-acclaimed artists including Ben Eine, Jose Montemayor and Laurence Vallières.
Kaspersky Labs is a principal partner for the inaugural US edition of the Moniker art fair which opens in New York on 3rd May 2018. In 2016, Kaspersky Lab was a key partner for the ground-breaking Antarctic Biennale and the inaugural Antarctic Pavilion during the 57th Venice Art Biennale in 2017.

ABOUT KASPERSKY LAB
Kaspersky Lab is a global cybersecurity company founded in 1997. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com

BROOKLYN, NY – MAY 03: D*Face installs a permanent mural in Greenpoint, Brooklyn, commissioned by Kaspersky Lab, at The Greenpoint Terminal on May 3, 2018 in Brooklyn, New York. (Photo by Presley Ann/Getty Images for Kaspersky Lab)

Amazing wall D*Face and great project KASPERSKY LAB!!

Tomás Cardoso//ISSA Team