the street is our gallery

The Plaza Hotel Murals project curated by Global creative house Justkids in partnership with Life is Beautiful Festival has been awarded with the top prize in public art by Las Vegas Mayor Carolyn Goodman. The recognition is part of the Mayor’s 2018 Urban Design awards, which grant the project that makes Las Vegas a more beautiful and sustainable place to live.

The Plaza Murals Project is a colossal triptych mural piece that brings together works by tree of the biggest names in urban contemporary art: Shepard Fairey (Los Angeles), D*Face (London, UK) & Faile (New York City). The tree 18 story vertical murals were commissioned by Plaza Hotel Las Vegas and curated by Justkids throughout 2017, finalizing production in September for the Life is Beautiful Festival. Each monumental mural can be seen from various vantage points of downtown Las Vegas, carefully complementing the iconic architecture of the Plaza Hotel and available for the public to enjoy.

“Murals don’t take electricity to light up a city, but they light up the city in a far more diverse and interesting way.” D*Face

In response to the city’s recognition, participating artist Shepard Fairey commented; “I’m incredibly honored that the Plaza Hotel mural project in downtown Las Vegas has won the Mayor’s Urban Design Awards (MUDAs) for Public Art. I believe public art enriches people’s lives by stimulating the imagination, creating conversations, and illuminating possibilities. My mural “Cultivate Harmony,” is meant to have decorative appeal, as well as to remind people that peace and harmony with each other and the planet itself are the only way to maintain what sustains us. I’m grateful to everyone who appreciates and supports public art.”

This is the second recognition Life is Beautiful and their art curator Justkids received from the city of Las Vegas; the previous one was in 2013 for the first edition of the yearly music, & art festival that lights up and adds permanent art in downtown Las Vegas every fall. In 2018 Justkids and Life is Beautiful will continue their mission to infuse art to the ever-growing outdoor art gallery and culture of downtown Las Vegas.

ABOUT JUSTKIDS
JUSTKIDS is a dynamic interface that conceives, produces and promotes comprehensive art projects
with some of the most engaging artists, curators and strategic consultants on an international scale.
Founded in 2014, Justkids supports a diverse team of inspirational pros and upcoming talents to meet
the demands of a constantly evolving audience, by delivering public art, gallery shows, artist
residencies programs and brand consulting, offering new experiences with top tier visual artists.
JUSTKIDS is the creator and producer of some of most innovative large-scale art events and the
consultant for leading art institutions, city place-making and lifestyle brands.
Stay connected on Instagram and Facebook (@justkidsofficial), Vimeo (@justkids) and visit
www.justkidsofficial.com for more information.

ABOUT LIFE IS BEAUTIFUL
Life is Beautiful is a yearlong movement that culminates in a three-day celebration held in the heart of
Downtown Las Vegas. Life is Beautiful features marquee musicians, chefs, artists and speakers.
Recently named “Music Festival of the Year” by Pollstar, Life is Beautiful attracted more than
150,000 attendees in 2017 and welcomed headliners including Gorillaz, Chance the Rapper, The XX,
Muse and many more. For more information on the company’s projects and the latest festival news,
visit www.lifeisbeautiful.com, or connect with Life is Beautiful on Facebook, Twitter
(@LifeIsBeautiful), Instagram (@LifeIsBeautiful), Snapchat (@LIBeautifulFest) and YouTube.